AN EXCLUSIVE INTERVIEW WITH MAKE-UP MASTER/BEARD ARCHITECT VE NEILL
Citizens, it’s become pretty clear that a new up-and-comer has stolen the show this Hunger Games season — and we’re not talking about any tribute. Head Gamemaker Seneca Crane’s beard has become the talk of the Capitol, inspiring copy-cat creations all over town. While any old district citizen can pick up a razor, Capitol Couture went straight to the source - masterly make-up artist Ve Neill — to get an exclusive interview on how she crafted Panem’s best-tressed secret.
Lionsgate invited us and a bunch of the other fansites to go to the premiere! You can read our spoiler free reaction HERE. Unfortunately they didn’t give us access to the red carpet, but luckily our new staffer Denise camped out and was able to cover it for us HERE! It was an epic weekend, one even kind of mentioned in the LA TIMES!
We’re not even done yet. We still have a video to post, and oodles of pictures from the Hob campground that happened the day before, where the cast came to visit! It was insanity!
Both of us will be on tomorrow! I’ll be on for Welcome To District 12 and Tiff will be on for Victors Village! This is an episode you don’t want to miss as we’ll be talking about hanging out with fansite runners, going to the premiere, and also some tips on attending your midnight showing!
Number of free posters handed out: 80,000 Number of Hunger Games-themed magazine covers: 50 Several examples: Entertainment Weekly, People, Seventeen, Australian GQ Billboards and bus shelters used to advertise: 3,000 Size of production budget: $80 million Size of marketing budget: $45 million Amount studios often spend marketing blockbusters: $100 million Barred promotional phrases: “23 kids get killed” and “let the games begin” Promotional phrase used: “only one wins” Number of people to make digital IDs on TheCapitol.pn: 800,000 Number of views on Capitol TV YouTube channel: nearly 18 million Number of views of November-release trailer: 8 million (first 24 hours) Number of puzzle pieces a poster was broken into: 100 Number of websites each given a piece, told to post on Twitter: 100 Ploy’s effectiveness: “It was a silly little stunt, but it worked — bam.” (Palen) Number of websites that took part in ticket giveaway: 50 Sign that merchandising is fully underway: a Hunger Gamescookbook