By the Numbers: 'The Hunger Games' Publicity Machine | Vulture

Number of free posters handed out: 80,000
Number of Hunger Games-themed magazine covers: 50
Several examples: Entertainment WeeklyPeopleSeventeen, Australian GQ
Billboards and bus shelters used to advertise: 3,000
Size of production budget: $80 million
Size of marketing budget: $45 million
Amount studios often spend marketing blockbusters: $100 million
Barred promotional phrases: “23 kids get killed” and “let the games begin”
Promotional phrase used: “only one wins”
Number of people to make digital IDs on TheCapitol.pn800,000
Number of views on Capitol TV YouTube channel: nearly 18 million
Number of views of November-release trailer: 8 million (first 24 hours)
Number of puzzle pieces a poster was broken into: 100
Number of websites each given a piece, told to post on Twitter: 100
Ploy’s effectiveness: “It was a silly little stunt, but it worked — bam.” (Palen)
Number of websites that took part in ticket giveaway: 50
Sign that merchandising is fully underway: Hunger Games cookbook

Gary Ross and Jennifer Lawrence talk to EW about nominations, bonding and Catching Fire

“It’s such an intensely physical role and an emotional one. She carries the entire movie. To be able to do that at that age is so kind of incredible that I was in a little bit of awe. Do I think she should be nominated? Absolutely.”

- Gary Ross

Read this, there are some great quotes from them!