Number of free posters handed out: 80,000
Number of Hunger Games-themed magazine covers: 50
Several examples: Entertainment Weekly, People, Seventeen, Australian GQ
Billboards and bus shelters used to advertise: 3,000
Size of production budget: $80 million
Size of marketing budget: $45 million
Amount studios often spend marketing blockbusters: $100 million
Barred promotional phrases: “23 kids get killed” and “let the games begin”
Promotional phrase used: “only one wins”
Number of people to make digital IDs on TheCapitol.pn: 800,000
Number of views on Capitol TV YouTube channel: nearly 18 million
Number of views of November-release trailer: 8 million (first 24 hours)
Number of puzzle pieces a poster was broken into: 100
Number of websites each given a piece, told to post on Twitter: 100
Ploy’s effectiveness: “It was a silly little stunt, but it worked — bam.” (Palen)
Number of websites that took part in ticket giveaway: 50
Sign that merchandising is fully underway: a Hunger Games cookbook

(Source: popculturebrain)

This is an amazing article and I most definitely agree. Spoiler free!

(Source: peetatoast)

“It’s such an intensely physical role and an emotional one. She carries the entire movie. To be able to do that at that age is so kind of incredible that I was in a little bit of awe. Do I think she should be nominated? Absolutely.”

- Gary Ross

Read this, there are some great quotes from them!